No response? No worries! How to write effective follow-up emails

In this guide, we’ll show you how to write your follow-up emails for maximum success, so you don’t miss out on a potentially valuable sale or client relationship.
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“Fortune favors the bold” is a common adage—a succinct way to say that those who take risks often reap their fruits. But are you applying that maxim to your email communication strategy? Billions of dollars in potential sales are lost each year simply because many aren’t bold enough to send a follow-up email. Even if we work up the courage to write that email, we often write it the wrong way, which doesn’t lead to the results we want.

In this guide, we show you how to write a follow-up email the right way so you don’t miss out on a valuable sale or client relationship.

Do Follow-Up Messages Even Work?

Before we describe how to write a follow-up email message, it’s important to explain that follow-ups do have an impact. In fact, Woodpecker.co says that “a campaign with so many as one follow-up converts about 22% more prospects than the one without any.”

Stakeholders across industries agree with this notion that follow-up emails are essential in order to convert leads. For example, a study from Iko-Systems.com found that their consecutive emails benefited from the following response pattern:

Notice that the response rate in this Iko-Systems study doesn’t significantly decline with the consecutive emails. What may be even more surprising is that the sixth email received a sharp spike in responses, up from 10% to 27%.

Another study from Yesware.com echoes the Iko-Systems’ findings—that follow-up messages are crucial. They said, “If you don’t receive a reply to your first email, you have a 21% chance of getting a reply to the second one. Still no reply? Take heart, and keep sending. There’s still a 25 percent chance that you will eventually hear back from the recipient.”

Based on these statistics, it clearly pays to send multiple follow-ups to someone who is yet to respond to your email. 

Now, on to how to craft a follow-up message in a way that gets results.

Tips for Writing Successful Follow-Up Emails

While the most important piece of advice is to simply make sure to write and send a follow-up email, there are a few core strategies to apply to your follow-up messages in terms of content and timing. Adhering to these tips will boost the success of your emails.

A Solution for You

We all know that a professional inbox is a busy place, so keeping track of the emails you’ve sent and remembering to follow up can be an exhausting, time-consuming process. But it’s an important one since failing to follow up on unreplied emails can lead to many missed opportunities. A good, professional email service should offer tools to assist you in this process. Titan, for example, has a Follow-up Reminder feature that gives you a nudge when an email you sent has gone unanswered. Titan also has Read Receipts that notify you once your email has been opened. By pairing these features with Email Templates and Send Later, your follow-up process can be effective, seamless, and stress-free.

Last updated on September 15th, 2021

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