It’s easy to think that the emails pitching and selling your business are the most important. But it’s often the messages that require a personal touch that really cannibalize our time.

While you can’t use a template for every email, there are some common scenarios where you take a templated approach to craft a genuine email. 

Take the thank you email, for instance. A well-crafted thank you email that shows a real appreciation for a patron’s business can nurture a customer for life. The same goes for the apology email. Taking the time to properly own up to a mistake can help you pull a customer with a foot out the door back in. 

Below you’ll find templates to help you craft the perfect thank you email and the perfect apology email for a variety of scenarios. If there’s one that’s applicable, copy and paste it into your Titan compose window. Once you’ve personalized it, you can save it as a template. And whenever you need to put your business in the best light, you can fire off an email in an instant.

Thank You

Dear [name],

Thank you for your recent purchase! We’re so happy you found a product that fits your needs! Since your satisfaction is our primary goal, we’d love it if you told us whether there’s something we can do to improve your next experience with us. In the meantime, we hope you visit us again soon.

Have a wonderful day!

Kind regards,

Thank You

Dear [name],

It was such a pleasure to meet you today. I loved our conversation and I think your goals are perfectly doable. If you’re still feeling nervous about the commitment, that’s understandable—and probably a good thing! I just wanted to reassure you that you’re in good hands with our team.

As for your concern about [insert specific information here], I’ll have one of my colleagues get in touch with you immediately to offer some suggestions. Thanks for meeting with me today, and I look forward to seeing you again soon!

Kind regards,

Thank You

Dear [name],

I’m so happy to congratulate you on being our customer for an entire year! To celebrate this important anniversary with [your business], our team would like to send a sincere thank you for your loyal support and patronage.

Our business has a lot of competition, and you chose to stay with us. Without customers like you, [your business] wouldn’t be the thriving organization it is today. Thank you so much for being a part of our family.

We hope you have a beautiful day!

Sincerely,

Thank You

Dear [name],

I wanted to send a note to express my gratitude for all your help when my business was just getting started. Without your support and hard work, I don’t think the level of our current success would have been possible.

I won’t forget your help, and I wish you the same kind of fortune you helped make possible for us. I also hope we can return the favor someday!

Please stay in touch and thank you.

Sincerely,

Thank You

Hi [name],

Thanks so much for reaching out a few weeks ago! If you’re still interested in connecting over coffee, I’m available on Tuesday and Thursday evenings. Do either of those work for you? Can’t wait to hear about your [current project/position/ company] when we meet up.

Thanks,

Apology

Hi [name],

My apologies for the late reply. I’ve been busy searching for your requested [documents, data, files, etc.] and your message got lost in the shuffle. At long last, everything is attached. Please let me know if I missed anything.

Thanks,

Apology

Hi [name],

Thank you for your thoughtful note a few [days, weeks, months] ago. Things have been hectic on my end, but I’d still love to catch up. Are you still [working on X project/launching X campaign/taking a trip to X]? I can’t wait to hear more about it when we meet.

Thanks,

Apology

Hi [name],

Sorry for the radio silence – a lot’s been going on at [your business]. If you have time this week, I’d love to [connection destination] and catch up about your [project/initiative/promotion/event].

Can’t wait to talk more soon!

Thanks,

Apology

Hi [name],

Sorry for the delayed response. I’d hoped to reply sooner, but I’m afraid I have some bad news. [share the news]. However, I had high hopes for [the recipient’s desired outcome], and so I will definitely keep you in mind if something changes in the near future. Thank you so much for your patience and I hope our paths cross again.

Thanks,

Apology

Hi [name],

Sorry for the late reply—things have finally settled down on my end. Unfortunately, since we last spoke, the company has decided to [go with another agency/bring our efforts in- house/postpone hiring for the role]. We really appreciate getting the chance to speak with you and learning about [their potential contributions]. I’d love to keep in touch in case another opportunity comes up in the future.

Thanks,

To learn more about using email templates in Titan, check out this blog.

If you’re enjoying the professionally written templates in Titan’s Templates Gallery and would like to use more, let us know! Fill out this quick survey and tell us types of email templates you need.

Originally published 15th December 2020 12:00:00am,

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    More from Titan

    Titan Partners Blog

    Take full advantage of your partnership with Titan by staying up-to-date with our latest service and feature innovations.

    Titan Users Blog

    Jumpstart your business email with blogs on the latest features, use cases and other innovations happening at Titan.

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