How to write a welcome email to new customers + templates

Onboarding your customers in the right way can lead to better engagement and has proven to retain customers. Here are 6 templates to get you started with your customer onboarding.


Published on December 7, 2022

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Emails may feel like a thing of the past to some, but they’re still one of the most important channels for businesses to communicate with their customers. It seems that 86 percent of customers are more likely to remain loyal when businesses provide an educational onboarding experience—and what better way to do that than through a welcome email?

A welcome email is the first step in an educational onboarding experience, and it’s important to get it right. The best welcome emails are personal, relevant, and timely. They set the tone for the customer’s future interactions with your business and provide valuable information that can help customers get the most out of your products or services.

Are you ready to start sending welcome emails that wow your customers? Here are six templates to get you started.

Importance of welcome emails

Have you ever signed up for a new product or service trial only to be met with crickets? Maybe you got a generic “Thanks for signing up!” message, but that was it. There was no guidance on what to do next, no tips on how to get the most out of your new purchase—just silence.

Customers want to feel valued and supported, not abandoned. That’s why welcome emails are so important: They show your new customers that you care about their success and want to help them get the most out of your product.

Welcome emails also give you a valuable opportunity to continue the conversation with your new customers. You can introduce yourself and your team, provide helpful resources, answer common questions, and build rapport, all before they even use your product.

What goes into a good welcome email?

Any inbox owner knows that the vast majority of emails are . . . well . . . forgettable, to say the least. You don’t want your welcome email to be one of those.

The best welcome emails have specific components that pull the reader in and make them want to learn more. Here are a few key considerations for an effective welcome email.

The right time from the right address

According to copywriter and strategist Matt Snyder, welcome emails need to be sent at just the right time—ideally sooner rather than later. Don’t wait around. As soon as someone new signs up for your product, send them a welcome email within minutes.

Your welcome email should also come from a clear, concise email address. We’re all wary of scammers these days, and no one wants to see a generic address in their inbox such as noreply email address like Instead, use a personalized email address such as or to show there’s a real person behind the message.

A subject line that stands out

The average office worker receives 121 emails per day, so you need to do everything you can to make your emails stand out, and that starts with the subject line. Keep it short, sweet, and to the point. Make sure the recipient knows you’ve got something worthwhile to say (so steer clear of “Hi There!” and “Welcome to Our Company!”).

If you can incorporate a call to action (CTA), that’s optimal. You might even ask a question such as “Ready to get better at XYZ?” or “Ready to simplify your life with an ABC product?” The key is to make it sound like you’re offering something specific that will solve a problem or meet a need.

A personalized message

Your welcome email should be addressed to the recipient by name, and it should include a sentence or two about why you’re excited to have them onboard. If you can, personalize the message further by mentioning something about their interests, needs, or goals. For example: “We know you’re passionate about XYZ, and we can’t wait to help you achieve your goals.”

Educational content

Welcome emails are the perfect opportunity to introduce new subscribers to your product or service. In just a few sentences, you can explain what your company does and how it can help the reader. Be sure to include a CTA so they know where to go next if they want to learn more.

A freebie and a CTA

Incentives are always appreciated, so consider offering a discount on your product or service, or a freebie such as an e-book, white paper, or coupon code. That’s a great way to get new customers in the door and start building a relationship of trust.

Every email should have a CTA, and welcome emails are no exception. Whether you want recipients to check out your website, download a freebie, or sign up for your newsletter, make sure your CTA is clear and easy to spot. Use actionable language, and make the CTA button stand out with color or an arrow.

6 welcome email templates for new customers

At Titan, we know writing emails can be daunting—and a lot rides on those first few messages you send a new customer. That’s why we’ve put together six welcome email templates to help you get started.

#1 business welcome email template for a new customer

Dear [name],

Welcome to Titan! We’re excited to have you onboard. 

If you have any questions, our team is here to help—just reply to this email or reach out to us at 

We can’t wait to see what you accomplish with Titan. 


All the best, 

The Titan Team

#2 The educational welcome email template

Dear [name],


Did you know that emails can be your most valuable marketing tool? 

Welcome to Titan where we help you harness the power of email to grow your business. 

We have a lot of great resources to help you get started—check out our blog or our email course for starters. 

And if you have any questions, our team is always here to help. Just reply to this email or reach out to us at

#3 The personalised welcome email to a new customer

Hi [name],

Welcome to a journey of building trust and credibility through your business email. I am personally thrilled to have you onboard with Titan. 

Emails are one of the most effective ways to reach and engage your customers. And with Titan, it’s easy and fun. 

I can’t wait to see what you accomplish with Titan. If you have any questions, please don’t hesitate to reach out. I’m your dedicated account manager, and I’m always happy to help. 

All the best, 

[Your name]

#4 Welcome email with a freebie

Dear [name],


Welcome to Titan! 

We’re excited to have you onboard, and we want to give you a little something to help you get started. 

Download our free ebook, The Beginner’s Guide to Email Marketing, and you’ll be ready to hit the ground running. 

[CTA Button Here]

#5 The crafty welcome email template

Hi [name], 

Don’t worry—we won’t bore you with predictable welcome emails. We’re all about packing a punch here at Titan, and that starts with your very first email. 

So let’s get straight to it. What are you looking to achieve with your business email? More sales? Branding for your business? More revenue? 

Whatever your goal, we’re here to help you reach it. With Titan, email communication is easy and effective. 

We can’t wait to see what you accomplish with Titan. Let’s get started! 

All the best, 

The Titan Team

#6 The welcome email with a twist

Welcome to Titan! 

We know you’re probably wondering why you’re getting this email. And that’s a fair question. 

You see, we believe strongly in the power of email marketing. And we think you could benefit from using Titan to grow your business. 

With Titan, it’s easy to create beautiful emails that engage your customers and get results. 

Try us out. We think you’ll be pleasantly surprised. And if you have any questions, our team is always here to help. 

All the best, 

The Titan Team

Do you see how many ways there are to write a welcome email? You can be personal, educational, or even a little crafty. No matter what approach you take, make sure your welcome email is genuine and helpful. Your new customers will appreciate it, and so will your business.

How to personalize your welcome emails

This is a question many marketers ask because the right answer yields incredible results. 

Personalization is the key to success when it comes to welcome emails (or any email, for that matter). And there are a few ways you can do it. 

  • Use the customer’s name in the subject line and/or body of the email. 
  • If you have information about where they’re from, what they like, or what brought them to your business, use that too. 
  • Segment your list so you can send targeted emails. That way, you can send different welcome emails to first-time buyers and repeat customers. 

Personalization goes a long way to make your customers feel special—and that’s what we’re after, right?

Measuring success of your welcome emails

It’s one thing to learn the nitty-gritty of welcome email craftsmanship; it’s another thing entirely to see if your welcome emails are working. 

With Titan, you can use our Read Receipts to see exactly when each customer opens your email. That means you can gauge the effectiveness of your subject lines, CTAs, and overall design. 

Another way to optimize for better emails is through A/B testing. In other words, try one type of email for a couple of weeks and see how many conversions you get. Then try a different version, and compare the results. Over time, you’ll learn what works best for your business. 

Welcome emails are essential for any business that wants to create lasting relationships with its customers. With these six templates in your arsenal, you’re well on your way to writing emails that engage and convert.

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