How a Professional Email Address Can Help Grow Your Brand

Most people start their day by checking their personal email accounts. This ritual typically occurs before anything else, and how you approach it can make or break your day.
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Most people start their day by checking their personal email accounts. This ritual typically occurs before anything else, and how you approach it can make or break your day.

For small businesses and entrepreneurs, using a business email address—one that includes your domain name rather than something like @gmail.com—is one of the simplest ways to help your business grow.

It shows legitimacy on behalf of your business and helps build natural relationships with prospects that are interested in what you have to say. You can also use it to easily send professional proposals, invoices, and other important documents. And having a separate professional email account allows you to maintain distinct personas for your brand and your business.

Email for small businesses can be especially helpful when networking or meeting with potential clients. It allows them to see you as an established professional right from the start. Below, we’ll go into detail about the benefits of a business email. You can create one in just a few moments.

Professional vs. Personal Email

Working in a corporate setting? One key tweak that can better your outcomes is to use a professional email address. This is your first impression to a potential employer or client, and having a sleek, branded email can ensure it’s a good one. 

A professional email address should be something simple and easy to remember such as yourname@company.com. A personal email address, on the other hand—something like yourname@gmail.com—doesn’t have the same impact. 

Why? Because a personal email is free, low-effort, and doesn’t give you the ability to spread your business. Branded emails instantly instill confidence and professionalism in the people you interact with, and they show that you care enough to make an investment in your business. 

Key Benefits of Business Email

Beyond the look of your professional email, there are some key benefits to a business email address and the platform that provide security and help streamline day-to-day tasks.

Grow Your Brand with Professional Email

Business email accounts aren’t just about having a nice domain name at the end of your messages. It is a growth tool, especially for small businesses. Here are some of the key ways email for small businesses grows your brand.

Establishes Trust

Have you ever received an email from someone you didn’t know or didn’t recognize immediately? You probably swiped it right to trash or reported it as spam. With a professional email address, even if your clients don’t recognize your name immediately, your company name will be in the address, and they will be able to trust the source of the email. 

Your email is now starting off on the right foot.

Establishing trust through digital communication is no small feat. Professional emails can do just that since spammers, bad actors, and salespeople often don’t have the capital to purchase branded emails for thousands of junk addresses. Having a professional email, it shows the other party you’re probably trustworthy right off the bat.

Why? Because online fraud is a serious and pervasive issue that jumps to people’s minds as soon as they see an email address they don’t recognize.

With a business email that has your domain, your clients and potential clients can learn to trust not only the emails they receive from you but also the services and products you provide.

Builds Credibility

There are millions of small businesses all vying for attention. Most of them have the products and services their clients want, but which one is the most credible provider? Getting a business email shows you are committed to what you do, are professional, and can be relied on to take your business seriously.

Provides Email Efficiency

What professional doesn’t have the problem of handling too many emails every day? As your business grows, you will have a lot more to read and reply to. The first step to managing email effectively is to take stock of how you’re currently spending time in your inbox. 

What are you still wasting time on that you can automate or delegate? 

For most people, it’s the simple things such as contact groups. For instance, you can create separate groups for different projects or activities, which will help you in the long run, but most people are too weary to spend the up-front investment needed to make one. Why not use software that does it for you automatically?

Or if you find yourself sending similar emails on a daily basis, how about using one-click email templates instead?

Builds Relationships

Use advanced business email features such as Follow-up Reminders to keep in contact with customers. Don’t lose the thread, and remember to keep the conversation going. Then schedule your emails to send at optimal times throughout the day. 

Are your customers working from 9:00 a.m. to 5:00 p.m.? Schedule them to send around lunchtime or after work to get higher open and click-through rates. And with Read Receipts, you get detailed information on when clients or prospects read your messages so you can optimize future sends for best results.

Increases Brand Awareness

The domain name at the end of your email address is so critical. What happens if your client forgets your website or company name? They can check their email and easily find your business website to learn more. 

One of the most effective ways to grow your brand is to put your company name in front of people as frequently as possible. What better way to do that than with every email you send?

Looks Legit

The competition is tough no matter what industry you’re in. Email for small businesses gives you a professional look in order to stand out in a crowded marketplace. You and your business can instantly become more memorable with a professional email.

Get Your Professional Email with Titan, and Supercharge Your Growth!

A professional email gives your business an air of legitimacy and can help you supercharge your growth. When you have a professional email address, it makes it easier for people to find you and connect with you. It also shows that you are a serious businessperson who is invested in your career.

Titan allows you to use a professional email address that’s easy to remember and looks great in every message. With blazing-fast apps for Android and iOS, Titan makes managing multiple email accounts from anywhere in the world easier than ever. 

Titan’s business email is a powerful companion to your business, providing you with email, calendar, and productivity tools that make managing customer relationships and growing your business efficient and effective.

Visit the Titan website to learn more about Titan and how professional email can help grow your brand!

Last updated on June 15th, 2022

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