Email is still the best channel to prospect and develop your business. But getting someone to open and respond to a cold email is tough. A cold outreach always comes across like the sender wants something and with email, the recipient has an automatic out. So, how do you email a prospect or customer in a way that’s personable but still conveys your message? By using these suggestions and saving them as reusable templates in Titan! Below you’ll find templates to help you reach out to prospects, introduce yourself to a mutual connection, address various follow-up scenarios and more. If there’s one that’s applicable, copy and paste it into your Titan compose window. Once you’ve personalized it with your company email domain address, you can save it as a template. And whenever you need to reach out on behalf of your business, you can fire off an email in an instant.
How to write a good outreach email
I’m [your name] at [your business]. We’re a [business type] that specializes in [service]. I’m wondering if you’d be open to a quick conversation to gauge any interest in working together?
We’ve worked with companies like [business name] and [business name] to improve their [need].
Please let me know if you’d like to connect. If you’re interested in learning more in the meantime, check out [www.yourbusiness.com].
A pleasure to e-meet you. I am reaching out from [your company] after learning about [their company] on [channel]. I noticed that [their company] does [service]. I want to work with you to enable [their company] to better do [service].
We are currently working with [similar companies] to provide [service]. I believe that [your company]’s expertise in [service] will significantly benefit [their company].
Would you be available for a conversation about how we might be a partner in [their company]’s efforts? If so, what is the best time and way to reach you in the next two weeks?
In working with other [similar companies], one of the big issues they’re struggling with is [problem].
We’ve helped numerous companies to [solution], resulting in [value prop].
If this is something your business is also struggling with, let’s set up a quick call. I have some ideas that might help.
I reached out to you a few days ago and thought I’d touch base. My team of [expertise] and I offer best-in-class [service]. For example, we’ve [anecdote about previous results]. Something unique about us…[add competitive differentiator]. Would you be open to a brief chat to learn more?
How’s [their company] life been treating you? I’m checking in to see if we have an opportunity to connect in the next two weeks to hear about how we can be apart of the [service] strategy at [their company].
What is the best time for you?
Last we chatted, you requested that I get in touch in [month]. I may be a bit early, but I figured it’d be worth checking in.
Have you given any additional thought to my proposal? I’d be happy to do a quick review of it on the phone and answer any pending questions.
What does your calendar look like for a conversation?
I’m writing to follow-up on my email as I didn’t hear back from anyone on the team. If it makes sense to talk, let me know how your calendar looks. If not, who is the appropriate person for me to talk to?
It was wonderful to meet you last week at [event]. We only spoke for a brief moment, but I promised I would send you my contact information. I would love to chat more about your expertise and find ways we can collaborate.
Are you available for lunch or coffee this coming week? Please let me know your availability and we can plan from there.
I just called to let you know [reason]. In my voicemail, I mentioned that I’ll try you again on [date/time], but feel free to reach me whenever it works best for you at [xxx-xxx-xxxx] or shoot me any questions via email.
Our mutual friend, [name], suggested I contact you about one of my upcoming projects. S/he spoke highly of the work you’ve done with other clients. I took the time to do a bit of research on your background, and it seems that there’s a great opportunity for us to collaborate.
Are you available for a brief phone conversation this week to chat?
Please let me know! I’m looking forward to exploring how we can work together.