5 Cold Email Templates That Work Like Magic


Published on February 6, 2023

Post Baner


Despite the rise of social media and other online communication tools, cold emails are still a powerful way to reach potential customers and partners. In fact, because of the sheer volume of messages people receive on social media, cold emailing may be more effective than ever.


Why cold emails are not dead?

Here are three reasons why cold email is not dead:

  • It’s Personal: A well-crafted cold email can seem like a personal message even though it’s sent to a large group of people. That makes recipients more likely to read it and respond.
  • It’s Targeted: You can target your cold emails to reach the right people who are most likely interested in your offer.
  • It’s Persistent: Even if someone doesn’t respond to your first email, you can keep trying until you get a reply.

8 Tips to Writing Cold Emails That Get Responses

Now that you understand why cold email is worth your time, here are some tips to help you increase your response rate. First, though, it’s important to remember that success takes time. So don’t get discouraged if you don’t see results immediately. It may take a few attempts to find the best strategy for your needs.

1. Personalize Your Emails

Taking the time to craft a personalized message for each recipient can significantly impact your response rate. In each email, try to include something unique about the person such as a shared interest or past achievement. That will show that you’ve done your research and make the recipient more likely to read and respond to your message.

Another way to personalize your emails is to use an email marketing tool to track who has opened, read, and responded to your messages. That way, you can follow up with those who have shown interest in your offer and make sure they don’t slip through the cracks.

According to Jerry Han, CMO of PrizeRebel, “It’s all about capturing the attention of each recipient by researching them and customizing your message to sync with their needs and interests. This is the key to success when it comes to cold emailing.” It’s important to use an email address which represents your brand while sending out this Email. Learn about the things you ned to consider while setting up professional email address.

2. Target Your Emails to the Right People

Even with cold emails, it’s essential to target the right people. Identify key decision-makers in your target audience, and be sure you send your message to the right people.

Michael Nemeroff, CEO and Cofounder of Rush Order Tees, says, “We used to send out thousands of emails, but we eventually realized we were wasting our time. So we did some research and identified the people likely to be interested in our products, and we focused on those people. This helped us improve our response rate significantly.” 

You can also use segmentation to reach specific groups within your target market. That will help you focus your efforts and make sure you’re getting the people who most likely will be interested in your offer.

3. Use an Engaging Headline or Subject Line

Your headline or subject line is the first thing recipients will see, so it must be exciting and engaging. Try to make it stand out from the crowd, and use words that will grab their attention. Here are some tips for creating an interesting subject line:

  • Keep it short and to the point.
  • Avoid generic phrases such as “hello” or “free gift.”
  • Use action words such as “discover” or “unlock.”
  • Include numbers or an emoji to grab attention (but don’t overdo it).

Remember, your goal is to get the recipient to open your email, so don’t give away too much information in the subject line. However, you don’t want to be too vague eitheruse words that are relevant to the message you’re sending.

According to Ron Apke, COO of Land Investing Online, “The subject line is the first thing that someone sees, and it’s important to make a good first impression. If you can find something interesting or unique to say in the subject line, it will help you get more people to open your email.” 

4. Write a Clear and Concise Message

Once you’ve grabbed your recipient’s attention with a great subject line, you need to follow up with a clear and concise message. Keep it short and sweet, but include all the vital information.


Start with a brief introduction and then explain why you’re reaching out. Provide evidence for why they should be interested in your offer. Finally, include an easy-to-follow call to action (CTA) so they know what to do next.


“The best way to get your message across quickly is to use bullet points and short sentences,” says Ben Michael, practicing lawyer and founder of Michael & Associates. “Be clear about what you’re offering, but don’t get too wordy. Keep the message to a few sentences and make sure there are no spelling or grammar mistakes.”

5. Format Your Email for Easy Reading on Mobile Devices

Most Americans own a smartphone, so our emails are likely to be read on a mobile device. You’ll need to use a responsive email template to make sure they look great on all devices.

A responsive design will automatically adjust to the size of the screen so your images and text will look great no matter what device your recipients are using. That will make it easier to read and more likely that they’ll take action on your message.

6. Use Images and Videos to Capture Attention

Images and videos can also be a great way to capture your recipient’s attention. For example, use images to break up your text and make it more visually appealing. If you have a video that explains your offer in more detail, include a link so the recipient can watch it. Be aware that many people are wary of links and attachments, so make sure you explain why they should click on the link or download the attachment. That technique is especially true with cold emails since it will ensure your recipient knows what to expect from the link or attachment.

7. Be Patient—Not Everyone Will Respond Right Away

When sending cold emails, it’s essential to be patient. Not everyone will respond immediately, so don’t give up if you don’t get a response after a few days. Instead, send a follow-up email or call, if necessary. That shows you’re serious about your offer and willing to go the extra mile.


Writing cold emails is a numbers game, so the more emails you send, the higher your response rate will be. Keep track of your results, and tweak your approach in order to maximize your success. With the right strategy, you can increase your cold email response rate and get more leads for your business.

8. Keep Track of What Works

Finally, it’s essential to keep track of what works and what doesn’t. That will help you refine your approach over time and get better results. Track metrics such as open rate, click-through rate, and response rate to see which strategies are working best. That will help you fine-tune your emails for maximum success.

Five Cold Email Examples That Get Responses

#1 Generic cold email template

Hi [First Name],


I hope this email finds you well. My name is [Your Name], the owner of [Company Name]. We offer a unique product or service that I believe would be a valuable addition to your business.


If you have a few minutes, I would love to tell you more about what we do. I can be reached at [Your Email Address] or by phone at [Your Phone Number]. Thank you for your time and consideration. I look forward to hearing from you soon.

#2 Cold email template for managing an online store

Hello [First Name],


If you’re looking for a top-quality e-commerce platform that can grow with your business, you should consider our software. Our platform is designed to make it easy for you to manage your online store, and we offer a wide range of features that will help you sell your products and services.


We’d love to hear more about your business and see if our platform is a good fit for you. If you’re interested in learning more, please contact us at ___________, and we’ll be happy to answer any of your questions.

#3: Value proposition email

Dear [Name],


My name is [Your Name] and I am the [Your Title] at [Your Company].


I understand that [Problem] is a common challenge faced by companies in [Industry]. [Your Company] specializes in providing a solution to this problem, and we have helped numerous companies improve [Result].


I would love to show you how [Your Company] can help your company improve the situation. May I schedule a call with you to discuss further?


Best, [Your Name]

#4 Referral email

Dear [Name],


I hope this email finds you well. My name is [Your Name] and I am the [Your Title] at [Your Company]. [Referral Name] recommended that I reach out to you and introduce you to [Your Company].


At [Your Company], we specialize in [Field] and have helped numerous companies improve [Result]. I would love to discuss how we can help your company and see if there is any opportunity for us to work together.

May I schedule a call with you to discuss further?


Best, [Your Name]

#5 Company pitch email

Dear [Name],

I hope this email finds you well. My name is [Your Name] and I am the [Your Title] at [Your Company]. I came across your company and was impressed by the work you are doing in [Industry].


At [Your Company], we specialize in [Field] and have helped numerous companies improve [Result]. I would love to share our expertise with you and see if there is any opportunity for us to work together.

May I schedule a call with you to discuss further?


Best, [Your Name]


With these tips, you’ll be well on your way to increasing your cold email response rate. Remember, it’s all about grabbing attention with a great headline, writing a clear and concise message, formatting your email for easy reading on mobile devices, using images and videos to capture attention, and being patient. Keep track of what works, and then use it to refine your approach.

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