Case Study: How Titan demonstrated the revenue potential of GoDaddy’s email business

GoDaddy, one of the world’s largest providers of domains and web hosting, serves over 20 million customers and manages more than 80 million domains. In 2024, GoDaddy piloted Titan’s professional email solution for select developing markets. The pilot significantly improved key performance metrics, including customer satisfaction, reliability, and revenue growth. Based on the pilot results and the strong collaboration between Titan and GoDaddy teams, GoDaddy selected Titan to power its Professional Email service across developing markets globally - Read the complete case study on the results Titan delivered for GoDaddy.

Gaurang

Updated on August 13, 2025

Overview

GoDaddy, one of the world’s largest providers of domains and web hosting, serves over 20 million customers and manages more than 80 million domains. Its mission is to empower entrepreneurs everywhere, making opportunity inclusive for all. People come to GoDaddy to name their idea, build a website and logo, sell their products and services, and accept payments. GoDaddy Airo™, the company’s AI-powered experience, makes growing a small business faster and easier by helping them to get their idea online in minutes, drive traffic, and boost sales.

In 2024, GoDaddy piloted Titan’s professional email solution for select developing markets. The pilot significantly improved key performance metrics, including customer satisfaction, reliability, and revenue growth.

Based on the pilot results and the strong collaboration between Titan and GoDaddy teams, GoDaddy selected Titan to power its Professional Email service across developing markets globally (Read the announcement).

Goal: Enhance NPS and revenue in developing markets

GoDaddy has always prioritized delivering high value to its customers, focusing on user satisfaction and service reliability. To further enhance its offerings, GoDaddy and Titan conducted a pilot to test Titan as a next-gen email solution for its developing markets, focusing on:

Key Results

76% ↑ increase in ARPU

With higher premium SKU adoption and enhanced product engagement, Titan delivered a 76% increase in average revenue per mailbox.

39% ↑ increase in Trial-to-Paid conversions

Titan’s intuitive design and engagement features combined with Titan’s delightful native mobile apps were instrumental in converting trial users to paying customers.

9X ↑ increase in upgrades to premium plans

Titan’s advanced feature set, designed specifically for small businesses, encourages users to adopt higher-tier plans. Paywall-enabled features and contextual prompts ensure customers derive increasing value, aligning with their evolving business needs.

65% ↑ increase in customer NPS

Titan’s focus on reliability, ease of use, and innovative features significantly improved customer satisfaction and loyalty.

>99.95% uptime delivered consistently

Titan’s cloud-native infrastructure ensured seamless service and minimal interruptions.

Testimonial

“We recently tested Titan as a business email offering in developing countries. Titan collaborated as a true partner throughout the pilot, showing a strong commitment to our goals and requirements. The results were outstanding across all key metrics: trial-to-paid conversion, activation, retention, system uptime, and customer satisfaction. Titan’s team has been proactive and highly responsive, continuously launching new, relevant features that help us meet our customers’ needs.”

– Jared Larson, Email PM, GoDaddy

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