As a small business owner, you can probably relate to the expression, “Fortune favors the bold.” But are you applying this maxim to your email communication strategy? The fact is, billions of dollars in potential sales never happen each year — simply because many of us aren’t bold enough to send a simple follow-up email. Or, if we are courageous enough, we write our follow-ups in the wrong way, and don’t get the results we’re looking for.
In this guide, we’ll show you how to write a follow-up email the right way, so you don’t miss out on a valuable sale or client relationship.
Before we describe how to write a follow-up message, it’s important to explain that follow-ups actually work. In fact, Woodpecker.co says that “a campaign with so many as one follow-up converts about 22 percent more prospects than the one without any.”
Countless sources agree with this notion that follow-up emails are essential for converting leads. For example, a study from Iko-Systems.com found that their consecutive emails benefited from the following response pattern:
Isn’t it interesting that the response rate didn’t significantly decline with the consecutive emails in the Iko-Systems study? And isn’t it even more surprising that the sixth email received a sharp spike in responses, from 10 percent to 27 percent?
Another study from Yesware.com offers more proof that follow-up messages are important: “According to Yesware’s data, if you don’t receive a reply to your first email, you have a 21 percent chance of getting a reply to the second one. Still no reply? Take heart and keep sending: There’s still a 25 percent chance that you will eventually hear back from the recipient.”
Based on these statistics, it clearly pays to send multiple follow-ups in response to a no-response. But how do you craft a follow-up message in a way that gets results?
While the most important piece of advice is to simply be “bold” enough to send a follow-up email in the first place, there are a few core strategies to apply to your follow-up messages in terms of content and timing. Adhering to these tips will boost the success of your follow-up emails:
As a business owner, you need to focus on your company — not managing the backend of your email platform. With Titan, setting up multiple business email accounts is simple, fast, and requires zero technical know-how.
Try Titan for free and see how your business can benefit from supercharged, automated email without the technical overhead!
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