Like a website, social media profile, or search engine results, your email address often dictates a potential customer’s first impression of your brand. In more ways than might be evident, your email address represents you. Do you want it to tell customers, “I took a shortcut and chose a free email service,” or “I’m a boss who owns a business?”
A professional email name tells people who you and your business are before they open your message. Your email address can be the difference between a recipient reading your email or marking it as spam.
Follow these tips to ensure that your professional email address reflects your brand and gets recognized by customers — in a good way.
Not only is a custom domain a branding opportunity to align with your company name and website, but it also looks more professional. A domain name that matches the name of your company won’t be mistaken for spam.
A custom domain shows that you have taken a step toward investing in your business – albeit an easy, affordable one. Plus, a custom domain guarantees that you can use your brand name in your email address. To get a custom domain, you can purchase one from a domain registrar, such as NameCheap or GoDaddy. Or check out Titan, we’ll help you get a domain name and put it work in a few minutes.
Once you have your custom domain, you can determine the naming convention that you and your team will use. Maintaining a consistent naming convention makes it easy for people to reach your team. Standard naming formats typically use some combination of a person’s first and last name. Some professional email address ideas include:
For a more informal, creative feel, you could also stick with first name only (John@company.com). Avoid long names, special characters, punctuation, and numbers. These can all make your email address harder to remember and unprofessional in appearance.
Consider creating general, easy-to-remember email addresses that you can list on your website and other promotional materials. These “role-based” email addresses can be set up to forward directly to you or someone on your team.
Once your email account is set up with an email provider, be sure to customize your settings so the “From” field displays your name. You’ll want recipients to see your first and last name rather than your company name or the email address itself. This helps prevent your messages from being filtered into the trash or being marked as spam.
There are plenty of email providers on the market for your small business needs, but not all of them offer the same functionalities or provide an easy user experience. Not to mention that providers might be tied to costs that add up quickly. Before deciding on an email provider, you’ll want to think carefully about your business’ goals and communication needs. In particular, find an email provider that provides a calendar for seamless scheduling, allows you to set follow-up reminders, has advanced inbox search and contact management capabilities, and lets you see when people have opened your emails.
Titan is the world’s first email product designed to address the specific communication and productivity needs of small businesses. Titan enables businesses to create a custom domain (or port over your existing one) and get up and running on business-class email in a matter of minutes. Try it out!
Small businesses need email. But not just any email, they need business email. Why? Because it's hard to look credible when your work email ends in @gmail.com or @yahoo.com.
If done right, email can be a small business's most impactful tool. Follow these email best practices and use these free email templates to power your business.
Regardless of what you do and where you do it, the online presence of your business needs to convey credibility.
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