Appearance can be everything for a business –– especially one that’s new and trying to make a name for itself. Consumers are on high alert for scammers and therefore place a high value on protecting their privacy and security online. Simply put, anything that seems sketchy about a new company is typically a non-starter, and that starts with business email.
In today’s economy, first impressions are made based on your digital presence (before consumers explore your products and services). And when it comes to digital presence, it’s often the overlooked basics that cause the most harm to a business. In the eyes of consumers, things like your email address matter just as much, if not more, than your website or social media. You can create a beautiful website for your business, but if your email winds up in your recipient’s spam folder, they’ll probably won’t visit it.
To get a real world sense of how something as seemingly innocuous as an email address can impact a business’s credibility, we turned to their customers. We asked 500 customers of U.S.- based small businesses how comfortable they were interacting and more importantly, transacting, with a business using an email address like firstname.lastname@example.org. Here’s what they had to say.
When we first got the results of this survey, I was surprised to see that the response rate for ‘Trustworthy’ was as high as 28%. But then again, when it comes to first impressions, the devil often lies in the details. 41% of respondents said they were unsure about whether or not they had faith in the intentions of an email coming from this address. Making a customer question your company, even a little bit, is never a good thing. And a slight distrust can start a pattern.
We then turned to asking the customers how comfortable they would be sharing information with this business. It’s one thing to open a promotional email or a newsletter, but it’s another to actually interact with the business. And it shows in the response.
58% of customers responded that they would not be comfortable sharing credit card information with a business that was not using a real business email address. Another 22% said that they were only somewhat comfortable doing so. If your business relies on online transactions in any way, it’s imperative that you do everything you can to earn customer’s trust.
All of this speaks to the overall impression your email address has on consumers. Email is often the first touchpoint with a customer, and your email address indicates whether or not you’re professional, you value the recipient’s privacy and information security, and if the content of your email is authentic. As data privacy concerns mount and spam filters get more sophisticated, a small thing like an email address can have a big impact on a business.
For business owners, the phrase ‘digital presence’ evokes images of a website, social media accounts, and a blog. But for customers, your ’email presence’ is just as important. Email is the easiest and cheapest way for a new business to start communicating, but business owners tend to forget about the little details that actually matter to consumers. That’s why so many just create a Gmail account and start firing off emails.
No business has time to wait for email. But if you’re not using a legitimate business email address, it’s costing your credibility. While free email services like Gmail and Yahoo are fast and functional, they won’t let you use a custom domain.
Small businesses need email. But not just any email, they need business email. Why? Because it's hard to look credible when your work email ends in @gmail.com or @yahoo.com.
If done right, email can be a small business's most impactful tool. Follow these email best practices and use these free email templates to power your business.
Regardless of what you do and where you do it, the online presence of your business needs to convey credibility.
You know you need to get your business online, but it's overwhelming. Have no fear, Titan will guide you through everything you should and shouldn't do.
Every professional outlet needs business email –– that's email with an address that matches their domain and a service that's secure and provides business-friendly features. With the never-ending deluge of spam, phishing, and other scams carried out over email, the world has grown weary of businesses that use @gmail.com and @yahoo.com addresses. The Titan blog is committed to conveying the importance of business email. Check out these articles for a closer look at business email fundamentals and best practices.
How much time do you spend writing emails? Emails take up a lot of time for small business owners because they matter. One email might be the only chance you have to interact with a customer. But who has the time to craft the perfect email for every outreach? That's why the Titan blog has committed to providing our readers with the most useful email templates for their business. Whether you're looking to announce your new business, recruit talent, send a cold email to a prospect, or request a review, we've got you covered!
The seed for your new business has been planted and now that it's starting to sprout, you know you need to build it out online. But as a small business owner, you don't have a web developer and marketer to help you craft a professional digital presence. But don't fret. Building a professional image online is not nearly as hard or as pricey as it used to be. Check out these blogs to learn how your business can effectively and affordably level the playing field with its biggest competitors in the digital economy.
Regardless of what you do and where you do it, the online presence of your business needs to convey credibility. The way you communicate with and present yourself to customers impacts every aspect of your business. But when it comes to establishing digital credibility, it's the small things, like a business email address, that often get overlooked. The Titan blog is here to help. Check out these blogs to learn how to effectively separate your business from the amateurism that plagues many small businesses online.