Last updated on March 23rd, 2020 by Katrina Ballard

With the number of emails that flood inboxes every day, getting your message to a customer requires careful thought, from the subject line to sign off. Before the content of your email can engage and dazzle its recipient, your message must reach its intended target. You need to craft an email that won’t end up in spam folders and won’t cause your recipient to mark it as spam.

When you’re emailing someone for the first time, you want to make sure you engage them from the start to avoid getting spam-zoned. But what if your email never reaches the recipient in the first place?

Read on to learn why your emails are going to spam, and how to prevent that from happening. And if you’re looking for a secure, affordable email provider for your business, check out Titan.

Why Are My Emails Going to Spam?

In addition to automatic spam filters, recipients will often mark messages as spam manually because they look like spam. If the subject line or sender name looks suspicious or unfamiliar, the recipient will likely flag the email rather than take a chance opening a phishing email.

Email servers are also getting more and more sophisticated at directing emails to spam folders. Any phrase that sounds desperate or like it could have been on an infomercial (“Free,” “Preapproved,” “Sale,” “Click here”) will likely flag that email as spam for the email server. Your emails could also be filtered into spam if you have low engagement rates.

In fact, there’s an official act regulating business emails with the attempt to limit spam. Under the CAN-SPAM Act, business emails include any emails that have commercial content or are transactional in nature. This means the law covers business-to-business emails, in addition to bulk emails to customers.

The law’s requirements lay out some basic rules when it comes to sending business-related emails, which, if violated, can trigger spam filters.

  • Get permission for sending someone an email. Don’t purchase email lists from a third-party provider. The people on such lists have not given you permission to send them emails.
  • Avoid misleading subject lines or misleading recipients about the email sender.
  • Include the company’s physical address and an option to opt-out or unsubscribe to emails.

Keeping Your Emails Out of Spam Folders

The first rule of sending non-spammy emails is respect. Be honest and professional, and while you don’t have to play hard to get, desperate-sounding messages will likely make your recipient tune out.

Ensure Your Emails Aren’t Caught in the Spam Filter: To ensure your emails aren’t caught in the spam filter, ask permission to send someone emails. Use an opt-in or newsletter subscription form for bulk sends. Once users subscribe to your emails, send them a confirmation email so they opt-in a second time. You can also ask recipients to add you to their contacts list, which helps keep you out of their spam folders.

Use a Professional Email Address: You should also use a professional email address with memorable branding so recipients remember opting in. Recipients who recognize your business name, email address, and logo are less likely to mark messages from you as spam and more likely to engage.

Segment Your Audience: Segment your audience and target messages to recipients based on their interests. This helps improve your open and read rates, essential for keeping email out of spam. Plus, when recipients are more interested in the content, they are less likely to report the message as spam. Other strategies for bypassing spam filters include:

Even if you carefully avoid spam triggers, it’s still possible for someone to steal your IP address and use it to send spam. If you’re a business, you can’t afford to not use a reputable email service provider.

New call-to-action

  • Email Security
  • Spam
Originally published 29th January 2020 08:00:00am, last updated on March 23rd, 2020

Get more insight and tips for building your brand with business email.
Straight to your inbox.


More from Titan

Business Email

Small businesses need email. But not just any email, they need business email. Why? Because it's hard to look credible when your work email ends in @gmail.com or @yahoo.com.

Email Templates

If done right, email can be a small business's most impactful tool. Follow these email best practices and use these free email templates to power your business.

Professionalism

Regardless of what you do and where you do it, the online presence of your business needs to convey credibility.

Your Business

You know you need to get your business online, but it's overwhelming. Have no fear, Titan will guide you through everything you should and shouldn't do.

More from Titan

Business Email

Every professional outlet needs business email –– that's email with an address that matches their domain and a service that's secure and provides business-friendly features. With the never-ending deluge of spam, phishing, and other scams carried out over email, the world has grown weary of businesses that use @gmail.com and @yahoo.com addresses. The Titan blog is committed to conveying the importance of business email. Check out these articles for a closer look at business email fundamentals and best practices.

Email Templates

How much time do you spend writing emails? Emails take up a lot of time for small business owners because they matter. One email might be the only chance you have to interact with a customer. But who has the time to craft the perfect email for every outreach? That's why the Titan blog has committed to providing our readers with the most useful email templates for their business. Whether you're looking to announce your new business, recruit talent, send a cold email to a prospect, or request a review, we've got you covered!

Professionalism

The seed for your new business has been planted and now that it's starting to sprout, you know you need to build it out online. But as a small business owner, you don't have a web developer and marketer to help you craft a professional digital presence. But don't fret. Building a professional image online is not nearly as hard or as pricey as it used to be. Check out these blogs to learn how your business can effectively and affordably level the playing field with its biggest competitors in the digital economy.

Your Business

Regardless of what you do and where you do it, the online presence of your business needs to convey credibility. The way you communicate with and present yourself to customers impacts every aspect of your business. But when it comes to establishing digital credibility, it's the small things, like a business email address, that often get overlooked. The Titan blog is here to help. Check out these blogs to learn how to effectively separate your business from the amateurism that plagues many small businesses online.

Get down to business with the professional email you deserve.

Get started for free