Last updated on March 23rd, 2020 by Katrina Ballard

With the number of emails that flood inboxes every day, getting your message to a customer requires careful thought, from the subject line to sign off. Before the content of your email can engage and dazzle its recipient, your message must reach its intended target. You need to craft an email that won’t end up in spam folders and won’t cause your recipient to mark it as spam.

When you’re emailing someone for the first time, you want to make sure you engage them from the start to avoid getting spam-zoned. But what if your email never reaches the recipient in the first place?

Read on to learn why your emails are going to spam, and how to prevent that from happening. And if you’re looking for a secure, affordable email provider for your business, check out Titan.

Why Are My Emails Going to Spam?

In addition to automatic spam filters, recipients will often mark messages as spam manually because they look like spam. If the subject line or sender name looks suspicious or unfamiliar, the recipient will likely flag the email rather than take a chance opening a phishing email.

Email servers are also getting more and more sophisticated at directing emails to spam folders. Any phrase that sounds desperate or like it could have been on an infomercial (“Free,” “Preapproved,” “Sale,” “Click here”) will likely flag that email as spam for the email server. Your emails could also be filtered into spam if you have low engagement rates.

In fact, there’s an official act regulating business emails with the attempt to limit spam. Under the CAN-SPAM Act, business emails include any emails that have commercial content or are transactional in nature. This means the law covers business-to-business emails, in addition to bulk emails to customers.

The law’s requirements lay out some basic rules when it comes to sending business-related emails, which, if violated, can trigger spam filters.

  • Get permission for sending someone an email. Don’t purchase email lists from a third-party provider. The people on such lists have not given you permission to send them emails.
  • Avoid misleading subject lines or misleading recipients about the email sender.
  • Include the company’s physical address and an option to opt-out or unsubscribe to emails.

Keeping Your Emails Out of Spam Folders

The first rule of sending non-spammy emails is respect. Be honest and professional, and while you don’t have to play hard to get, desperate-sounding messages will likely make your recipient tune out.

Ensure Your Emails Aren’t Caught in the Spam Filter: To ensure your emails aren’t caught in the spam filter, ask permission to send someone emails. Use an opt-in or newsletter subscription form for bulk sends. Once users subscribe to your emails, send them a confirmation email so they opt-in a second time. You can also ask recipients to add you to their contacts list, which helps keep you out of their spam folders.

Use a Professional Email Address: You should also use a professional email address with memorable branding so recipients remember opting in. Recipients who recognize your business name, email address, and logo are less likely to mark messages from you as spam and more likely to engage.

Segment Your Audience: Segment your audience and target messages to recipients based on their interests. This helps improve your open and read rates, essential for keeping email out of spam. Plus, when recipients are more interested in the content, they are less likely to report the message as spam. Other strategies for bypassing spam filters include:

Even if you carefully avoid spam triggers, it’s still possible for someone to steal your IP address and use it to send spam. If you’re a business, you can’t afford to not use a reputable email service provider.

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Originally published 29th January 2020 08:00:00am, last updated on March 23rd, 2020

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