Whether you’re a mom-and-pop shop or a global enterprise, you need business email. If you’re deciding on email service for your business, there’s a decent chance you’re doing the Outlook vs. Gmail math. While both will do a fine job meeting your basic email needs, that doesn’t mean either is an ideal tool for a small business.
For starters, a small business (or any business for that matter) needs an email address that’s branded with their domain name. But you can’t simply buy Outlook or Gmail and start using the service with your domain. To get business email from Microsoft or Google, you need to pay for an Office 365 or a G Suite license.
If you’re weighing Outlook vs. Gmail for your small business, you owe it to yourself to consider what you’re really paying for before making the commitment. In this guide, we’ll explore the downsides of choosing Microsoft or Google for a small business.
Outlook is offered by Microsoft for free, via outlook.live.com. By creating an account, you’ll get an email address at outlook.com or hotmail.com and access to your inbox through webmail. If you want to use your business domain, i.e. email@example.com, you’ll need to buy an Office 365 license. This will give you access to the desktop client, as well as Word, Excel, PowerPoint, and other tools, depending on the level of license you purchase.
The Outlook client features a host of tools for document creation and collaboration, task assignment, calendaring, journaling, managing contacts, and note-taking.
Outlook also takes advantage of Microsoft Exchange Server or SharePoint Server to connect team members and sync shared calendars, public folders, meeting schedules, and mailboxes. Furthermore, Office 365 includes an Outlook mobile app, so you can access its features on the go.
If you need business productivity tools, Office 365 is the way to go. But if you’re really just looking for business email, paying for an entire suite of tools to get a branded domain and a desktop client probably seems unnecessary. Let’s take a closer look at some of the key problems that leave small business users frustrated with Microsoft’s email offering.
G Suite is an email, collaboration, and productivity platform that includes an array of tools – such as Gmail, Google Calendar, Hangouts, Currents, Drive, Docs, Keep, Forms, Sheets, Slides, Sites, and the interactive whiteboard, Jamboard. If you purchase one of the more expensive G Suite packages, you will also receive a Vault and Admin Panel to manage user access privileges and other features.
G Suite is entirely based in the cloud. While you won’t be able to access any of the tools or services without an internet connection, Google’s cloud servers will save new data instantly and synchronize it throughout the platform.
Those are some of the positives. As for the negatives, G Suite users encounter the following problems.
Titan offers business-class email at a fraction of the price of Office 365 and G Suite. With Titan, businesses can create a custom domain (or port over an existing one) and get up and running on business-class email in a matter of minutes.
The best features of Titan:
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