When you think of email, there’s a decent chance Gmail is the first name that comes to mind. As of 2018, there were 1.2 billion monthly active Gmail users, and it’s estimated that by 2022, the average number of Gmail accounts per user will grow to 1.9. But not all Google accounts are created equally and it’s easy to get confused by the various options that are available.
When Gmail launched in 2004, it quickly became the most popular email service. At the time, its modern design and user-friendly features, like a searchable inbox, conversation threads, and free storage, set it apart from competitors like Yahoo and Hotmail.
As its popularity grew, Google realized that its business users wanted a business-class email service, with more security, storage, features and, most importantly, custom email addresses. So, in 2006, Google launched a suite of productivity and collaboration tools known as Google Apps for your Domain. A decade later, it was officially rebranded to G Suite.
Essentially, this gave businesses two options for email. They could continue to use the free email service, albeit with a Gmail address. Or they could get business-class email by purchasing a bundle of productivity tools.
As a small business owner with a modest budget, purchasing business email can be a luxury. Especially considering that you cannot just buy business email from Google without paying for the other apps and features that come with G Suite.
On the other hand, using a free Gmail account to communicate with your customers and partners can seriously jeopardize your credibility. According to a business email survey we conducted, 58% of customers said they would not be comfortable sharing credit card information with a business that was not using a real business email address. 63% believed that a business using a personal email address was not professional, and 69% questioned whether such a business valued data privacy.
Either way, it’s costing you, whether you’re purchasing a G Suite license or paying for your Gmail address in terms of trust, credibility, and sales.
So what exactly do you get with Gmail and G Suite, and how do you choose the right offering for your small business? Let’s take a look.
Gmail is the personal email service that you know and love. A Gmail account is the free Google account you get when you sign up for email, with an address that ends in @gmail.com. It lets you send emails, organize your inbox, use productivity tools, and much more. You also get access to Google’s other applications like YouTube, Maps, and Photos.
1. Create and send emails.
2. Preview, save, and print attachments in the emails you receive.
3. Purchase more storage.
4. Organize your inbox exactly the way you want.
5. Find an email using Gmail’s search feature.
6. Access productivity tools.
While its list of pros is long, Gmail has a few crucial cons to keep in mind:
If you want access to Gmail Business Email, you’ll need to purchase a G Suite plan. Ranging from $6 to $25 a month per user, the G Suite plans vary in features and cost. Here’s a look at what you’ll get with each plan.
$6/month or $72/year
$12/month or $144/ year
$25/month or $300/year
While Google undoubtedly offers a great email service, both with Gmail and G Suite, it leaves small business owners in the lurch. If it seems a little ridiculous that you can’t just buy Google’s business email solution without paying for everything else, there are other options on the market.
For starters, check out Titan –– the world’s first email built specifically to address the communication and productivity needs of small businesses. Not only is it economical, but Titan is also packed with features that you really need, with the option to add more as your business grows. Here’s what you get with Titan:
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