Last updated on March 21st, 2020 by Pamela Fay

Just like choosing a name for your company, choosing a domain name can be both exciting and exhausting. After all, you want your domain name to be memorable and aligned with your brand, but you also want it to be easily searchable and concise. Since your domain name will be associated with your email and you’re likely to give your email out countless times, it may feel like a lot of pressure to choose the right one. If you’re stuck in the brainstorming phase, here’s how to choose a domain name that’s professional and fits your brand perfectly.

Do Your Research

With more than 1.5 billion websites on the internet, there’s a good chance that no matter how many unique domain names you come up with, someone else may have thought of it first. In-depth research should be your first step because nothing’s worse than finally nailing down the perfect name only to find out it’s already taken. As you brainstorm domain names, consider back-ups just in case.

Don’t Be Generic

Your domain name is an incredible opportunity to stand apart from the competition and show what your company is all about. If you own an accounting firm, why stand anonymously in the crowd as another bestaccountant.net, when you can create a domain name that showcases your creativity and unique offerings? Your domain name is how visitors will find, remember and share your company, so you want to make not only a good first impression but a lasting one. Think of words that fit your brand’s persona or come up with new words people will only ever associate with you. You’ll receive bonus points if you’re able to squeeze in a keyword for SEO purposes. If you still feel like you’ve got a bad case of writer’s block, consider using a domain generator, such as Nameboy or DomainWheel.

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Avoid Numbers and Hyphens

We’re not saying people are lazy, but sometimes they’re simply not in the mood for reaching all the way up to the top of their keyboards for a hyphen. Or they forget there’s supposed to be one. Or they don’t know where the hyphen is on the keyboard. Whatever the case, hyphens are a minor pain and they break up your otherwise awesome idea of a domain name. Leave hyphens for blog posts or the pages with your website, which users will navigate to later through clickable links. Don’t make them part of your first impression. The same goes for numbers.

Don’t Cater to Spelling Bee Champs

In addition to keeping your domain name concise — six to 14 characters — try not to get too ambitious with your thesaurus. Making sure your domain name is easy to spell means it’s also easy to type and your potential customers won’t run into an error message (or worse, a competitor’s website!) because they were confused about spelling.

Consider URL Extensions

As important as it is to choose the right domain name, choosing the right extension can also present its own challenges. Are you more .com or .biz? How about .org? Hover offers some solid advice on the variety of URL extensions that exist and when to use them. For example, while .com is still the most popular, Hover makes a good point about .net working well for tech companies or .info being a good choice if your site is seen as an information hub. With more than 400 extensions available, it may be worthwhile to think outside the .com box.

Put it to Work

Once you’ve chosen the perfect domain name, complement it with a professional email service like Titan. With email reminders, an “undo send” functionality, calendar sharing, and an easily searchable contacts database, Titan offers a wide range of professional tools to improve the organization of your workflow.

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Originally published 30th December 2019 08:00:00am, last updated on March 21st, 2020

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